Email marketing is relevant. There’s this article from Forbes. Self-employed artists are constantly slammed with the next strategy for social media marketing – new platforms, new ways to beat algorithms, new functionality. Social media is important, but the good old fashioned email newsletter is still mighty. Forbes’ article’s is on point no matter who you […]
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Update your Artist Statement!
The dreaded artist statement. Nobody likes to write it. Crafting a good artist statement takes time, thought…work – and it’s so easy to just go with the old one or put it off to another day. The thing is though, as humans we are constantly evolving, every single day. Our art is evolving. The way […]
Inspirational Summer Reading for Artists
A short list of books about art and artists to inspire you this summer (and all year long) For the Beach Leonardo DaVinci by William Isaacson The Art of Rivalry, by Sebastian Smee For the Studio Ways of Seeing by John Berger The Art Spirit by Robert Henri For the Night Stand Love that Moves […]
Blog posting for artists
To blog or not to blog? Blogging is still a thing and one worth looking into. Finances Online has published this report with some interesting statistics on the latest blog trends. The good news for artists is that highly visual content is a key driver for audiences. If you create great art, it gives people […]
Annoying word usage – are you guilty of these?
Are you guilty of these common errors? Incorrect use of Me, Myself and I Please learn to use these correctly. Nothing grates on my ears like: “If you have any questions, ask Betsy or myself.” Nobody can ask, give or do anything to yourself but you. If Betsy weren’t there would you say “If you […]
Have you looked at your art website lately?
Nobody likes to work on the website. It seems like such an effort in time, organization, frustration and sometimes money if you’re hiring outside help. After much gnashing of teeth, throwing of objects, late nights and bad language – it’s finally done! But…the truth is, it’s never done once and for all, or at least […]
Get Funded
Applying for grants can be a tedious process but is worth exploring as part of your ongoing artist’s strategy. If you’ve never applied for one before or have applied for a couple here and there and gotten rejected, these guidelines are for you. No grant application can stand in place of your work. Be sure […]
New Year Resolutions for the Working Artist – Streamline!
Welcome to 2023! While I’m not one to make resolutions I do love a fresh start. I spent one New Year’s week on vacation and coming back in the middle of January really wreaked havoc with my psychological clock and the idea of getting a fresh start seemed stale. I’m not going anywhere this holiday […]