We’ve reached the end of 2023! Hooray!
It’s time to tie up loose ends. At the same time we’re trying to wind down, the social schedule typically gets busier with gatherings and holiday preparations. One way to slow down for a few moments amid the bustle is to block out some personal time, sit down and write a few letters. Yes, I was being serious.
Sound stressful? First off, let’s call them notes, to make it a little more palatable. And to be clear, the hastily signed holiday card is not what I’m talking about, although you can include your note in one if you’re sending cards to your professional contacts.
Letter writing has all but disappeared, which makes it the number one reason why it’s so special and why it will make you memorable. Notes can go to:
- Your collectors
- Gallerists
- Framers or other professionals whose services support you throughout the year
- Your studio assistant
- Anyone with whom you wish to maintain a good business relationship
You can write on personal stationery (if you have that you likely don’t need to read this post but thanks for getting this far) your letterhead, or a card ideally featuring one of your works of art.
Your note does not have to be long but it should be hand written. It might include the following elements:
- Salutation – this can be as casual or formal as you like, reflecting the nature of your relationship, but please avoid using a person’s name only. (Dear Roberta)
- Brief synopsis of your year and/or acknowledgement of a shared experience – like their purchase of your painting. (Again, I am thrilled your daughter is enjoying ‘The Little Jug’. The photos you posted of her new home on Instagram were beautiful.)
- Expression of appreciation – a thank you for their patronage, their speedy service, attention to detail, whatever it is that pertains specifically to them. (Thank you for signing up for my newsletter and following my artistic journey. I always love hearing from my readers.)
- Conclusion – usually an expression of your desire to continue the relationship and well wishes. This can be as simple as: It was a pleasure doing business with you (It was a pleasure doing business with you.)
- Closing – again, be as formal as casual as you are comfortable with depending on the nature of your relationship (All the best in the new year, Susan Smith)
It doesn’t have to be long. If you use a format like this it’s easy to write as many notes as you need, making each one personal.
Unlike an email, text or social media post, a physical note or card
- commands more undivided attention
- can be preserved
- is remembered longer
The personal letter goes a long way in your marketing because it asks for nothing. It’s much less stressful to reach out to say hello and express your gratitude than it is to try and sell something.
So some chilly December afternoon, preferable early in the month, clear the desk, make yourself a nice cup of tea, grab your favorite pen – and write!
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