There’s an old adage that says that those who can’t do teach. That’s a huge lie. Part of being an artist of any kind comes with a certain responsibility to share what you know and help other creatives learn new things.
Whether you’re planning to develop an online course through sites like Udemy or YouTube, or want to develop a curriculum for in person teaching, either hands-on or through lectures, content and organization, including a consistent format is key. I’m excited to be working on an online course that will be delivered through YouTube right now.
Just as important as the information you have to deliver are several key factors that take your class from pretty good to WOW.
These are:
Content and Curriculum Development that defines exactly what you’ll be teaching and when to set the right expectations and clarify all information in a way that answers any questions about your course before they are even asked
Consistent format so your students will know what to expect and when
Organization of material so that the information is delivered in the way that people learn best. That includes reaching all of your students no matter which method suits each, because people learn differently.
Some things to consider for both online and in person courses or tutorials are how you’re going to market them, scripts or outlines, printed or downloadable materials like brochures, tips and tricks, supplemental class notes, and accompanying website content or development.
My experience includes marketing, video script development (award winner), training material development and training the trainer, plus of course decades of personal art experience so if you have questions about developing or editing your one-time class, mini-tutorials or ongoing course, don’t hesitate to reach out. Remember also that many of my projects have included editing courses that have been developed in and translated from another language to make the English translation sound smooth.
Happy Creating!
beth@bethlowell.com or (973) 960-6464
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